The patented Trufacial™ System was the brainchild of a dynamic father / daughter duo: Dina, El-Sherif, an MBA and medical aesthetics industry veteran of over 20 years; and her father, Dr. Mahmoud El-Sherif, an expert in the field of microelectronics, fiber optics, materials and biomedical engineering with over 45 years of experience in academia, R&D, and prototype development. With over 30 patents, Dr. El-Sherif is an honored member of Who's Who of American Inventors and is the inventor of the Trufacial device.

During the Covid pandemic, Dina recognized a need for more sophisticated skin health and beauty technologies to help deliver professional-grade results to the skin in the comfort of home. In short, there was a gap in the aesthetics market – an unmet need for advanced skin health technology that would provide professional-grade results at home.

Having worked with her father since college, Dina saw an opportunity to collaborate with him on a new product of their own. He agreed, and they worked tirelessly to develop a prototype device that delivered skin-perfecting results at an economic price, enabling use by anyone, anywhere.

Together, they created a personalized handheld device that incorporates three of the leading proven professional skin technologies: microdermabrasion, massage and microneedling dermal rollers via interchangeable treatment tips that enhance absorption of targeted clinical-grade serums via an all-in-one skin perfecting device…….and Trufacial was born.